Newsletter Emails

UCI Events Newsletter

Newsletter emails are used encourage engagement and drive the recipient to content published on the client’s website. All of my email designs are responsive and optimized for viewing within major email clients and on mobile devices.

My contributions:

  • Custom HTML/CSS designs within brand guidelines
  • Built for use in MailChimp, ExactTarget, Constant Contact, myEmma and YourMembership.com
  • Use of dynamic content for personalization and localization
  • Use of ampscript in ExactTarget and the RSS-to-Email feature in MailChimp to display syndicated items
  • Cross-platform testing
  • Email strategy and best practices recommendations
  • A/B testing to optimize open rate and CTR
  • Analytic reporting

Samples:

Student Travel Newsletter

Links to Samples: