Solicitation Emails

NCC Email

kathanner.com/solicitation-email.html

This is an example of a location-based email campaign used to solicit gifts. Based on the recipient’s profile data, the hero image and message featured an athlete from the subscriber’s region.

My contributions:

  • Graphic design
  • Custom HTML/CSS design
  • ExactTarget deployment
  • Use of variable data for personalization
  • Cross-platform testing
  • Email strategy and best practices recommendations
  • A/B testing to optimize conversion rates
  • Analytic reporting