Strategic Email Marketing

Dahlal Internationale email marketing

My strategic email marketing campaigns are developed to help clients achieve their specified communications goals, drive sales and maximize conversion rates. Each email is custom designed with the audience, user experience and calls to action in mind first.

My contributions:

  • Custom HTML/CSS email designs for use as templates
  • Branded email design
  • Email best practices and recommendations
  • Use of analytic data to optimize messaging and design
  • A/B and multivariate testing
  • Use of scripts to create syndicated emails with automation options
  • Segmentation of audience to market the best message to micro-targeted demographics
  • Deployment through ExactTarget, iContact, MailChimp, iModules, OU Campus


Dahlal Internationale email marketing

Links to Samples: